Rectangular, flat, and extremely thin, the HTC One is practically all screen. Its 4.7-inch (1080p) LCD display uses what the company calls SoLux technology for improved picture quality and generates 468 pixels per inch (ppi). This, says HTC, helps the One's screen to boast the most impressive viewing experience of any phone it has ever created. Since the display is slightly smaller at the same resolution, the One's screen has a denser pixel count than the Droid DNA(5-inch, 440 ppi).Indeed I can verify that the One's display has plenty of impact with vibrant colors, wide viewing angles, and plenty of brightness. Details also look extremely crisp. Just how this device's screen measures up against the best mobile displays from Samsung and Apple, however, remains to be seen.